Nicely Web Design audits med spa and medical weight loss clinic websites, finds what is keeping treatment pages out of search, and fixes it. Over a hundred clinics audited so far, across fifteen states. All but one had at least one problem costing it patients.
No obligation · Results in 48 hours · Clinics anywhere in the US
These are real defects found on live med spa and weight loss clinic sites, left anonymous on purpose. None of them are visible from the front of the website. All of them cost patients.
Every treatment page on the site carried a tag telling Google it was a duplicate of the homepage. The semaglutide page, the tirzepatide page, every location page. All of them asking not to be listed separately, on a site with a hundred pages of content the practice had paid to produce.
<link rel="canonical" href="https://theirsite.com/">The file handed to Google said: crawl these pages. Two of the pages listed carried a tag saying: exclude me from search entirely. Crawl budget gets spent on pages nobody meant to publish, while the treatment pages get visited less often.
sitemap says yes, page says noindexThe tap-to-call link displayed one phone number to patients and handed their phone another. Twice, on the contact page, for two different locations. Every patient who tapped it reached the wrong line.
shown ≠ dialledThree separate pages carried the identical page title. Rather than each ranking for the treatment it covered, they competed with each other, and Google picked one. On a practice with over 150 pages, that pattern repeats quietly across the whole site.
duplicate <title>| What the audits keep finding | Share of clinics audited |
|---|---|
| The page title names no city, so it never competes locally | 84% |
| No price published anywhere on the site | 63% |
| Nothing telling Google it is a medical business | 51% |
| Inner pages with no meta description, so Google writes its own | |
| More than one H1 heading, so no page states its own subject | |
| No H1 heading at all | |
| Phone number that is not tap-to-call on a phone | |
| Inner pages with no H1 | |
| Homepage slow enough that Google counts it against the site | |
| Treatment pages under 300 words | |
| Duplicate page titles competing with each other | |
| Canonical tags pointing inner pages at the homepage | |
| Pages set to noindex while still listed in the sitemap |
Every clinic in that table is a live med spa or medical weight loss practice, audited ten inner pages deep across fifteen states. Not one of these defects is visible from the front of a website, which is why so many of them survive a redesign. The median site scored 75 out of 99 and the slowest took over fifteen seconds to load.
Aesthetics has its own problems. Treatment pages that compete with each other. Compounded medication language the FDA has written letters about. Map results that decide who gets the call. A generalist agency meets those once. Nicely Web Design meets them every week.
Every audit includes keyword research for your city specifically, not national averages. Which treatments people near you are actually searching for, how hard each one is to rank for, and where the practice currently sits on each. Difficulty is scored 0 to 100, and the whole point is finding the terms where a clinic can realistically win rather than burning months on the ones it cannot.
Chasing "med spa" at difficulty 50 is a two year project. Ranking for a treatment at difficulty 5 in your own city is a matter of having a proper page for it. Most clinics are attempting the first and ignoring the second, which is why the work is cheaper and faster than they expect.
| What patients search | Searches / month | Difficulty | 12 month trend |
|---|---|---|---|
| botox near me | 74,000 | 10 | Rising |
| iv therapy near me | 49,500 | 17 | 12 month high |
| laser hair removal near me | 49,500 | 19 | Rising |
| microneedling near me | 22,200 | 8 | 12 month high |
| body contouring near me | 8,100 | 20 | 12 month high |
| tirzepatide near me | 8,100 | 5 | Rising |
| peptide therapy near me | 5,400 | 4 | More than doubled |
| semaglutide near me | 9,900 | 28 | Down 64% |
The pattern worth noticing: the highest volume searches in this industry end in near me, and those are won in the map results rather than on a web page. That is why an audit covers the Google Business Profile and the structured data behind the site, not only the pages. Half of the clinics audited publish nothing telling Google they are a medical business at all, which is the exact signal those results are built on.
These are the industry's own figures, from the American Med Spa Association's member survey. Not ours.
The average med spa's cost to bring in a single new patient, across all marketing channels.
And 73% of med spa revenue comes from patients who return, so the first visit is rarely the whole value.
At those numbers, a $999 Audit & Fix has paid for itself once it returns roughly eight patients over the life of the site.
Three things, in that order. Nothing is sold before the problem has been shown.
Ten inner pages read individually, not just the homepage. Canonical tags, indexing directives, titles, structured data, page speed, and where the site ranks for the treatments it offers. Free, with no call required.
Every defect corrected, structured data added so the practice registers as a medical business, and Google Search Console set up so the recovery is visible rather than claimed.
Google Business Profile kept current, reviews requested and answered, treatment pages added as the practice adds treatments, and a monthly report on what moved.
No discovery call before you have seen anything. The findings come first, and the decision to spend money comes after them.
Send a website address. Ten inner pages get read individually, and a written list of what is wrong comes back in plain English. No call, no form maze, no obligation.
You get the findings and a fixed quote for correcting them. Take the list to whoever built the site if you would rather. It is yours either way, and plenty of clinics do not need a rebuild at all.
Half up front, half on completion. Defects corrected, medical structured data added, Search Console connected so the recovery can be measured instead of asserted. Nothing goes live without your review.
A written comparison of what the site looked like to Google before and after, from Search Console data rather than a screenshot. If a number did not move, it says so.
Of the clinics audited, 63% publish no price anywhere on their site. Nicely Web Design is not going to make a clinic owner email to find out what something costs.
The fix is one moment in time. Search is not. Every plan below is month to month and can be stopped whenever you like. Twelve month commitments are standard in this industry, and not for the clinic's benefit.
For comparison, the agencies that quote publicly in this space charge around $500 a month for hosting, plugin updates and an hour of content edits, on a twelve month commitment, with search work sold separately from $1,500. Every plan above includes the search work and none of them ties you in.
Yes, and no call is required to get it. We read your site, write up what is broken in plain English, and send it. If you want it fixed we will quote you. If you would rather hand it to whoever built your site, do that instead. It is yours either way.
No, and be careful with anyone who does. Nobody controls Google's index. What we can do is tell you what is currently stopping your pages from being listed at all, fix it, and report honestly on what moves. Local search generally compounds over months rather than weeks.
The free audit comes back within 48 hours. An Audit & Fix is two to three weeks. A complete rebuild is five to six. Those are working timelines, not sales timelines, and the clock only starts once the content and photography we need are in hand.
Yes. A complete rebuild can be paid at $550 a month for twelve months instead of $6,000 up front. Audit & Fix and Treatment Pages are half at the start and half at completion.
You do, outright, including the domain and every file. Nothing is held hostage. If you stop the monthly plan the site stays yours and stays online, and we will hand over everything needed to move it elsewhere without being asked twice.
No. The monthly plan is month to month and can be cancelled any time. Twelve month lock-ins are common in this industry and there is a reason for that, but it is not a reason that benefits the clinic.
Static HTML on a global content network, not WordPress. There are no plugins to update, nothing to be hacked through, and pages load in a fraction of a second. Page speed is one of the things Google measures, and it is one of the easiest places most clinic sites are losing.
Direction is agreed before a full build starts, and revisions are part of the process rather than an upcharge. Nothing is published without your sign-off.
No. Nicely Web Design is based in Raleigh, North Carolina, and works with med spas and medical weight loss clinics anywhere in the United States. A website does not care where it is maintained from.
The FDA has proposed permanently ending compounded semaglutide and tirzepatide, and has issued warning letters to telehealth companies over how those medications were described on their websites. If your site markets them by name, that content will need reviewing. We are not regulatory advisers, but we can show you which pages carry the language the FDA has quoted.
Then take the audit and send it to them. Most of what we find is technical detail a designer would not think to check and a clinic owner has no way to see. If your agency fixes it, that is a good outcome and it cost you nothing.
No. Contact form submissions go to your own inbox and Nicely Web Design does not store or administer them. If your forms collect treatment or health information, that is worth discussing before any work starts rather than after.
Websites for trades and contractors are handled separately, over here.
Send your clinic's web address and we will tell you what is wrong with yours. No call required, no obligation, and the findings are yours whether or not you ever hire us.
Prefer email? hello@nicelywebdesign.com